Self-driving tour, a sort of self-help travel, is an emerging mode of travel in China in recent years. It provides travelers with great flexibility in selecting destinations, participating procedures and experiencing freedom, which endow it with differentiating characteristics and charms from the traditional group tour. As the self-driving tourists increase, the self-driving tour market has begun to take shape; more and more travel agencies, car clubs and car rentals are optimistic about it and engage in market development.